Intended to be a generic line for the Seiyu Supermarket Group, MUJI was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, MUJI now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

Publisher: B Media Company
Single Issue Magazine: 148 pages
Dimensions: Approx. 9.5 x 0.75 x 6.75" (24 x 1.9 x 17 cm)
Language: English